There’s been a whole load of online hoo-ha lately about bloggers. The twitterverse has been a minefield, and there are debates left right and centre about what bloggers are supposed to do and how they’re supposed to be. I thought about adding my twopenneth… but decided not to go there yet! Instead, I thought I’d have a little chat about something else blogging-related that’s puzzling me at the minute. That being ‘blog niches’. (Let’s just say I’m in the midst of a blog identity crisis of sorts these days, ok!)
The internet powers that be (read: all the blogging tips advice that Pinterest has to offer) say that having a niche/theme/area of expertise is the key to all successes. The internetting holy grail. The be all and end all. Don’t have a niche and a super specific target audience? Forget it! Thou shalt choose thy niche and thou shalt stick to it.
It makes sense, of course. People will follow you because they know what they’re signing up for. If we’re talking Insta, I won’t deny that a perfectly curated grid of landscapes looks hella more impressive than a random pretty landscape slotted between food and outfits and selfies (guilty). A grid of similar ‘anything’ is more eye catching than a mishmash! And if we’re talking blogs, of course you’re more likely to follow if the top 10 posts have all been right up your alley. The next 10 probably will be too. Brands see you as consistent and your readers are probably *mostly* in one demographic. Ish, anyway.
But… what happens if you can’t decide on a niche? I’m an 18 year old girl who loves clothes, loves to travel, is a maths geek, makes things, enjoys fitness, is an extrovert but likes a quiet night too… what niche you gonna put that in huh??? I guess considering these photos you could call my niche ‘teenage knitter and sunset afficionado’, but I’m not sure about that one.
Even if I could decide on a box to tick, I just wouldn’t want to limit myself by committing to it. The same way I don’t want to limit myself to only posting pastel coloured photos on Instagram – then WTF do I do if I go somewhere beautiful but it isn’t pastel? I don’t feel like I’m the kind of person that fits a niche very well in general tbh. In life, never mind blogging. God help me.
Not only am I clueless as to what niche I could choose, I don’t think I actually want one. Think it could get kinda boring after a while, you know? Maybe that makes me a jack of all trades and master of none, but whatever. I’ll probably do outfit posts forever and a day, but I still can’t imagine doing them every day. And personally, I prefer reading blogs where each post is a surprise too – as long as it seems genuine, then if I like you in one post, I’ll probably like you in them all, whatever you’re wittering about that day.
I don’t know what’s more important, basically! Obviously if you’re just blogging for personal fun as an online diary then to hell with niches, write whatever you want. But if you’re also trying to make a ‘thing’ of this blogging lark and want to be taken seriously (which I’m not gonna deny, I do!) then it’s worth considering what’s best for your blog. And if you’re anything like me, reaching no conclusions on the matter and continuing to share anything and everything that vaguely falls under travel, fashion, and lifestyle, with a few other topics thrown in for good measure. Handknit cropped tops, for example.
Speaking of which, here’s one I made earlier 😉 One that you can make for yourself with my free pattern, too! Told you I couldn’t get enough of these quick little projects. Was the perfect comfy outfit for a warm summer evening stroll.
On a final note, I’ll add that I wrote this post a couple of days ago and scheduled it, guessing I’d be in an, ahem, *delicate* state this morning after celebrating/commiserating my A-level results. Luckily celebrations were in order! Since I didn’t have a university place or anything riding on these grades (find out why I’m not going to university here) I wasn’t too stressy about them until Thursday morning, but was very happy with A*AAA anyway. Also surprised considering how much of a car crash some of the exams seemed, but happy! Now to drag out the celebrations a little while longer. 😀
lily kate x