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8 In blogging

content-less content

Dropped blossom on floor in Haslam Park Preston


There’s nothing like a rocking chair, a top floor view and the soothing regularity of the No.23 bus to lure a girl away from history revision and over to bloggy procrastination.  Joli House is just perfect for this purpose.  I can kid myself that it is both productive and worthwhile, therefore a valid diversion from AS level crap.

Even the day before 2 AS level exams.  Great idea!  (She says, still typing at 10pm).

My topic for distraction today was ‘Motivation’ and how I seem to have lots of it.  I get asked about this all the time so the scope for blogging was rich really.  1000 words and 4 number 23 buses later I had the makings of a post, or so I thought.  Ever written something that made total sense at the time but left you under-whelmed later?  A last check over before hitting publish left me with that WTF feeling.  Can barely even make sense of my own train of thought so good luck to anybody else trying to follow!

Anyway, my post about motivation was quite possibly the least motivating 7 paragraphs I could have inflicted on you. It wasn’t a list of hints and tips; nor was it particularly relatable.  Jeez, it wasn’t even a humourous rant.

It was a nothing post. ‘Content-less’ content.

Us bloggers are all about the content.  Or are we?  If you were to google ‘How to start a blog’ or ‘How to grow your readership’ you’d see the phrase ‘content is key’ over and over.  You can work social media, pin down SEO and try all the other tricks but in the end it all comes down to content.  Original content.

And here comes the whinge.  (Because y’know, when in doubt, rant).

Am I imagining it, or is content becoming a little lightweight?  Don’t get me wrong, I don’t expect every blog post I read to be a epic, I don’t need to be crying with laughter and I definitely don’t need to agree with your views.  But I would kinda like to feel informed.  Not informed in the ‘educated’ sense of the word; I’ve enough of that on my plate!  God knows, if you looking for writing brilliance Joli House is not to place to find it.  I mean more that I leave your blog thinking ‘that was new’.  And by ‘new’ I don’t even mean exciting, just not Blogging Hints & Tips on repeat.  The same list of the most basic SEO tips, reader engagement hints or whatever.  When I see stuff like this it I can’t help but think that the blogger is trying to play SEO games and is blogging for Google hits or Bloglovin saves.  It’s what I mean by ‘content-less content’ and it’s the reason I no longer click through or save posts about blogging on Bloglovin: the same list of 5 or 6 ‘must-dos’ everywhere.  I love posts about blogging but these days I rely on sites like The Nectar Collective and IFB for their fresh information about blogging resources and ideas.

I guess this is how blogging is evolving.  People see what they think is a winning formula and try to imitate it.  Often they take the most obvious element and run with it.  Let’s take Hannah Gale as an example.  There is nothing that this girl writes that I don’t love.  It’s often hilarious, always relatable and has more than a hint of crazy.  Easily copied formula then yeah?  No, because no-one else is Hannah Gale.  We can all have a crack at lists but without the flair for nostalgia, we’re unlikely to nail it in the way she does.  They say that imitation is a form of flattery but to be honest, I think it rarely hits the mark.  And OMGGGG don’t even get me started about the girls who adopt Zoella’s mannerisms on their own YouTube channels.  You know exactly what I mean.

I hope this doesn’t sound like I’m always looking for long meaty posts to read – I love the short, chatty light-hearted stuff equally!  Just don’t fancy being lured over to the same old, same old by a snappy title.  My textiles teacher said to me a little while ago that she ‘reads my blog for something to do when there’s nothing on telly’, and I wasn’t quite sure how to take it at first!  Chose to see it as a compliment though, that at least there could be a small amount of entertainment value to what I write. 😛  I’m not saying that I’ll ever get round to SEO tips and blogging revelations, but if/when I do it’ll not be until I have something new to offer.  And it won’t be another ‘motivation’ post with zero motivation whatsoever, either.  That shall forever remain in the drafts folder, don’t worry!

lily kate x

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  • Reply
    Hollie Garner
    12th May 2015 at 10:24 pm

    well that was a very interesting post hun! I agree with what you are saying as i have seen the same old thing recycled over and over again tbh! I think this can be applied right across the blogging universe to a certain extent but it is the bloggers whose personality shines through that i like! You would be a perfect example of the type of blogger i love,fantastic personality and amazing fashion posts as well as others! That’s why i keep coming back to your awesome blog xx

    • Reply
      lily kate
      14th May 2015 at 8:16 pm

      Thanks Hollie! I’m so glad you like my blog how it is 😀 Tbh I don’t know what I’d write about if I didn’t include silly witterings about my day to day life in there!
      I know it’s difficult to be original sometimes with sooo many bloggers out there but it can kinda get repetitive. Just gotta do the best we can 😀

  • Reply
    13th May 2015 at 2:55 pm

    You have a lot going on in your life right now and I like how your blog reflects that. In general, I am finding the content is getting a bit thin on the ground. Not for your blog, but in general. Social media is not so sociable anymore. It is more commercial. Since I don’t write a blog myself, I don’t feel the need to keep up with the latest bloggy info tips tricks and updates. So if you feel like talking about those things, I usually just get it from your perspective so it sounds fresh and interesting to me. What is the photo at the top today?

    • Reply
      lily kate
      14th May 2015 at 8:22 pm

      The photo at the top is just one me and my mum took whilst out and about round a park, the blossom looked pretty 🙂
      I know what you mean about social media becoming commercial – it’s become an industry in itself and it can be a struggle to find the best way to work it I guess!

  • Reply
    13th May 2015 at 10:31 pm

    I just discovered your blog Lily and I couldn’t agree more with this post. There are so many people out there all going for the slice of the same pie that people seem to be doing whatever it takes to get numbers rather than readers. We do ourselves such a dis-service when we dilute content to hit SEO targets. And I’m actually feeling in a bit of a blogging rut at the moment (you know when you have little time to spare and lots of empty posts to fill!) and it is tempting to churn out a ‘5 things I’ve learnt from blogging’ because you know it will get read. But I’m trying to stick to my guns and maintain great blogging content. Sophie xxx


    p.s. Hannah Gale is great.

    • Reply
      lily kate
      14th May 2015 at 8:29 pm

      Fab to hear from new readers 😀
      I certainly do know the feeling of having little time to spare and posts to fill! Would be easy to fall back on ‘blogger formulas’ but I’m trying my best not to. Pretty sure I’d look back and cringe in a year or so if I did!
      Hannah gale is fab isn’t she!

  • Reply
    Rupsha B
    14th May 2015 at 6:17 am

    Lately I came across some blogs with ‘ACTUAL’ good content. I have always loved reading blog posts more than aimlessly scrolling through pictures. I like to believe that words do a better job at catching my attention. Loved your post, Lily. 🙂
    -Rupsha | Blog-Lovesicklilac | Twitter-b_rupsha

    • Reply
      lily kate
      14th May 2015 at 8:35 pm

      Link me to some! Thank you so much Rupsha 😀

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