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10 In blogging

Social Media Algorithms | The Good, The Bad and The Ugly

Ooh look another blogger ranting about algorithms!  I have many a social media bone to pick, and today’s particular one is about the SM powers that be deciding what I want to see and when I see it.  So I’m not talking about the struggle to grow your accounts today, as big a deal as that is for bloggers.  Algorithms make bloggy social media shenanigans an utter pain in the arse, but the many algorithm/format changes over the last year or so have really taken the entertainment out of just browsing too.  I can’t just see what I’d like to see any more.

In summary: social media is becoming less and less social, and more and more marketing media.  And me no likey.

I’m not a complete idealist, I understand that on free services revenue has to come from somewhere.  I have absolutely zero problem with the sponsored posts that come up in my feed, if the remaining photos weren’t completely reshuffled.  But it seems like most platforms are ditching the very aspects that made them good in favour of spinning as much money as possible.  So I’m wondering how long before the bubble bursts.


Firstly Instagram lost its instant aspect, which kinda broke it for me.  Then they proceeded to change the format and algorithm so many times that we haven’t a hope in hell of keeping up.  There have been many times recently when I’ve been out with friends who have been posting all evening, and there’s been no evidence of those posts in my feed until the following afternoon, even when I’ve hit refresh more than enough times.  Because I’ve seen all the pics Insta wants me to see, so that’s all that matters, of course!

Since The Algorithm Change Of Doom Instagram has brought out some good stuff too, I’ll admit.  I ditched posting stories to Snapchat pretty much instantly when Insta Stories came out (probably because I was hella late to the Snapchat party but whatever) and I’ve noticed there’s now a popup message saying ‘This account looks like spam, would you like to report it?’ which is good because finally those dodgy accounts might start to disappear.  Very slowly but it’s progress.  So yeah, some updates have been good’ens, but I still feel like Instagram in particular has taken the ‘Make ALL the money!’ aspect too far.

As for Pinterest, there seems little point actually following accounts or boards anymore.  Repinning is still worthwhile for the virtual Pinboard factor, but following sure isn’t.  Because naturally Pinterest only shows you images it’s decided you’ll like.  Well duhh.  Now I don’t know about you, but I search some really random shiz on Pinterest sometimes… doesn’t mean that’s what I’d like 80% of the images to be next time I open the app though does it?   I search for a bloody pastry recipe once, and oh look, my feed is now 80% pastry recipes, despite me following a ton of other boards that have nada to do with pastry. Stop trying to frickin outsmart us, damn social media!

I know there’s been talk of Twitter implementing something similar, but thankfully they haven’t (yet).  I suppose the trending/news/live aspect of Twitter would just disappear if they tried to cater to tastes too much, so let’s just hope that Twitter stays as is, right?  The ‘In Case You Missed It’ thingy does the job and is as far as they need to go with tailoring your feed.

I have a Facebook page for my blog, but can’t say I’ve actually used it in months.  Where’s the motivation, when unless you pay to be featured only a teeny number of the people who like your page actually see it?  Maybe I just haven’t looked into it enough or paid enough attention.  Do many of you actually follow blog Facebook pages though?

Bloglovin’ possibly takes the prize for most irritating.  Maybe.  It’s a difficult choice.  I follow a decent amount of blogs on there, but sometimes fancy browsing by topic or just to find something new.  But nope.  Bloglovin’ favours the huge accounts (usually those who became huge years ago… sigh) and the established websites rather than y’know, blogs.  The likes of The Bloglovin’ Digest (or whatever it’s called), Career Girl Daily and A Beautiful Mess make up the vast majority of suggested posts.  These sites are nice, but some variety would be nice.  Back in the day Bloglovin’ had an ‘Up and Coming’ section which was great for finding new blogs to read, but that’s long gone.  Oh and Bloglovin’ brings up the same adverts again and again.  Not cool.

This turned into a bit of a rant didn’t it?  Oops.  Basically I just think ‘social’ has been replaced by ‘money making’… thoughts?  Maybe one day soon I’ll extend the rant into the whole follow/unfollow saga, but I’ve probably done enough for today!

lily kate x

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  • Reply
    16th January 2017 at 11:43 am

    I have to agree wth you. Social media has now become money marketing. It’s so annoying that we can’t see what we want but rather what they think we would be interested in. Sadly now is like you have to pay to be seen and only the accounts with large following gets first preference. Don’t even talk about the new trend follow to unfollow!!!


    • Reply
      lily kate
      17th January 2017 at 7:07 pm

      All about the money now isn’t it? Why does social media have to try to second guess what we want to see all the time?
      Oh follow/unfollow rubbish is sooo annoying! Makes it so much harder to genuinely grow a following -.-

  • Reply
    17th January 2017 at 12:57 am

    Agreed agreed and agreed – I never actually realised that Instagram lost half of its brand name until you wrote it out like that! But the change of the feed from most recent to whatever they want you to see is sooo annoying. For some reason, all it shows me now is people I’m friends with on Facebook. But they post the most boring stuff!! I follow 0.5% people I know, 99.5% people I don’t who have awesome accounts so why can’t it just show me all the beautiful inspiring and totally fake pictures instead of the dull real life stuff? Bloglovin is weird too, I swear sometimes it doesn’t show half the posts in my feed. Maybe it’s cos I follow too many people for it to keep up with though! I’ve created a favourites feed from the people I’ve found I return to over and over again over the last couple of years and pretty much ignore all the sponsored stuff and the “you should follow this person with 2247k followers” messages xxx
    Lucy @ La Lingua | Life, Travel, Italy

    • Reply
      lily kate
      18th January 2017 at 11:25 am

      Glad you can relate! Seems like Instagram forgot how it originally started doesn’t it? I know lots of people curate their feeds more now and don’t post photos right after taking them, but it’d at least be nice to see them when they were uploaded if not taken haha. My feed is the opposite, it hardly ever shows me posts from people I actually know in real life – probably because I don’t ‘engage’ with their photos as much because they don’t upload as often (so there’s nothing to ‘engage’ with) but that doesn’t mean I don’t want to see when they do upload -_-
      I don’t blame you creating a Bloglovin’ favourites feed, I might do that myself!

  • Reply
    Ellie Dixon-Smith
    18th January 2017 at 11:13 am

    YES YES YES to all this!!
    Drives me INSANE!!
    Hope you’re well lovely xxxxxx

    • Reply
      lily kate
      18th January 2017 at 11:39 am

      So bloody annoying isn’t it!
      I am thank you, hope you’re good too! <3

  • Reply
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  • Reply
    Elle Simpson
    7th February 2017 at 11:41 am

    I agree with all of this! I use to rely on Bloglovin to help me find new blogs that I wouldn’t normally discover but now its always the same ones! x

    Ellé Simpson

    • Reply
      Lily Kate France
      23rd February 2017 at 10:32 pm

      Glad you could relate! Bloglovin just isn’t the same any more is it? I just don’t understand why it shows the same posts over and over again!

  • Reply
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