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6 In blogging/ ramblings

so Instagram… you’re no longer instant with your new algorithm

Until recently, if the sunset looked particularly pretty one night, your Instagram feed but be chock full of it.  Everyone and their mother would post variations on the same photo from their bedroom window.  Feed would be full of it.  They’d all appear at once, and it’d be like ‘ahh everyone’s appreciating the natural wonder, so cute‘ and I actually really liked that.  You feel me?

Well (drumroll please, let’s add a bit of drama here)… not anymore.  That damn algorithm that every blogger/influencer/instagram addict has ranted about 20 times already came into play this week, so bye bye sunset spam.  Hello ‘here’s what Instagram wants me to see’.  They’ve taken the instant out of Instagram, and it’s kinda ruined the community/connected aspect of it.  Why do this? 🙁  Don’t get me wrong, I like a good #throwbackthursday, but I still like to see photos in the order they were posted, regardless of when they were taken.

I’m fairly sure I was one of those the algorithm change was trialled on, because I just haven’t seen photos from all the accounts I follow for a wee while now.  Just because I haven’t liked or commented on someone’s photo before, doesn’t mean I won’t ever, y’know?  Or that I don’t like just seeing the photos – c’mon we all stealth follow a few accounts, don’t we? 😉  It’s similar to the whole ‘google knows me better than my mum’ thing: the internet is getting a little too clever for its own good and trying to predict human randomness.  No ta.

For the business accounts with mahoosive followings and a ton of engagement on each pic, it’ll be great, because they’ll continue to show up here, there and everywhere.  Smaller ones are gonna struggle.  Big brands with big budgets to promote their accounts?  They’re gonna do GREAT, and our feeds will be stuffed with sponsored content.  That’s not gonna be annoying at all.  I don’t want to miss the people who just post once in a blue moon, for the sake of a makeup brand who I’ve clicked like on a few times.

I’ve noticed the algorithm switch hasn’t just affected feeds either.  Explore appears to have been tampered with too.  In that, well, it’s just not really ‘Explore’ anymore tbh.  Refresh the page as many times as you fancy, and variations on the same group of photos come up over and over again.  Just don’t get it!  The photos it repeatedly suggests seem so bloody random and unrelated to anything I’ve ever interacted with before, so Instagram – you got me confused by this one.  Explore is no longer explore, and Insta is no longer instant.

Of course I have actually looked at Instagram’s reasons for the change.  Whilst I do understand where they’re coming from, no algorithm will ever be sophisticated enough to factor in the random nature of our viewing habits.  We’re unpredictable creatures, us humans.  If Instagram really wants to filter like this, then it’d be nice to have an option to say ‘no thanks’, like Twitter and StumbleUpon do.  Sure, you can make a pretty packet from companies with enough cash to pay fo the guarantee, but only by ditching the original idea along the way.
How’s the new algorithm affected you so far?  Is anybody actually a fan?


lily kate x

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  • Reply
    5th June 2016 at 3:07 pm

    I’ve only recently got instagram so i’ve not really had it long enough to notice a difference but I would rather have the feed in time order rather than showing me the big accounts I follow and missing out the smaller ones.

    • Reply
      lily kate
      5th June 2016 at 10:13 pm

      Me too – I wanna see the sunsets all uploaded at once!

  • Reply
    6th June 2016 at 10:48 am

    I haven’t noticed this take affect on my Instagram yet. My feed seems to still be in order but it did make me feel a little disappointed when I heard about it and I’m not looking forward to seeing the change. I’m all for chronological posts, I’m not keen on the idea of things not being in order, I feel like it’s going to show me a load of stuff that I don’t actually want to see. :/

    Samio x

    • Reply
      lily kate
      6th June 2016 at 2:40 pm

      They seem to be introducing is slowly or something! It just seems to defeat the object doesn’t it :/
      Exactly, the photos it brought up over and over again on Explore weren’t photos I was interested in at all! Don’t get it.

  • Reply
    6 ways to be a supportive blogger whilst growing your own blog - Joli House
    1st July 2016 at 5:54 pm

    […] comments.  God knows what’s most ‘important’ on Instagram now after the algorithm switch, but leaving comments is just a nice thing to do anyway!  I sometimes look at photos geotagged […]

  • Reply
    Social Media Algorithms | The Good, The Bad and The Ugly
    15th January 2017 at 8:35 pm

    […] Instagram lost its instant aspect, which kinda broke it for me.  Then they proceeded to change the format and algorithm so many […]

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